Clik here to view.
From Breaking News to Break-ins: Public Relations, Marketing, Crime & More on...
Gail Nelson With millions of users, Twitter reflects the more of the real world with every passing day. Among last week’s naughty and nice Twitter surprises: A celebrity baby arrival: Lance Armstrong...
View ArticleClik here to view.
Follow-up: Who’s Feeding Your News Source?
This past Friday, the day my last BurrellesLuce Fresh Ideas post came out, I was at BlogPotomac, a social media marketing conference in the Washington, D.C. area. Two of the speakers, Andy Carvin, NPR,...
View ArticleClik here to view.
News Organizations Sometimes Bend the Rules of Engagement to Keep Up with...
The 24 hour news cycle is nothing new. It started in 1980 with the launch of CNN, the very first 24 hour news channel. Prior to cable news we relied on the newspaper, radio, or the evening news...
View ArticleClik here to view.
Media Pitching: How to Get Past the Clutter
This article first appeared on The Agency Post 6.19.12 and is cross-posted with permission. You’re probably thinking, “Of course I know how to pitch the media.” But do you really? The days of simply...
View ArticleClik here to view.
BurrellesLuce Complimentary Webinar: Leveraging Breaking News to Boost Your...
BurrellesLuce Complimentary Webinar: Leveraging Breaking News to Boost Your Brand Register Now! When: Monday, September 24, 2012 Time: Noon EDT When news breaks in your industry, what should you do?...
View Article
